Created more than 70 years ago by Thai Wah Public Company Ltd; ROSE BRAND began with marketing tapioca flour internationally. Now a leading flour and starch solutions brand, ROSE BRAND’s heritage and expertise help to make food solutions healthier, tastier and more functional to enrich the lives of many around the world.
We are committed to sharing our expertise to be the innovation partner of choice in offering consumers superior and sustainable solutions. ROSE BRAND offers many natural and organic ingredients, operating a sustainable business model that creates value for the many stakeholders we work with ensuring our partner together to make a real difference.
Together with our partners; consumers globally can enjoy innovative, natural and sustainable plant based value added food and beverage product solutions. Whether it’s creating the perfect taste, texture or functionality, ROSE BRAND is there to help you bring ‘better for you’ products to market.
Thai Wah Starch Public Company Limited (“TWS”)
(originally known as Thai Wah Co., Ltd.) was incorporated in 1947
to initially buy wolframite, an iron oxide ore of tungsten.
TWS entered into the tapioca business by buying flour from many existing small factories in order to export to the United States of America. TWS decided to expand the tapioca business by buying cassava roots and processing its own tapioca flour. TWS identified a suitable site for its own factory and secured a long-term lease in the Sriracha area on Sukhumvit Road. This became TWS’s first tapioca factory and was known as Thai Wah 1 in those days. Tapioca flour was marketed under the company’s own “ROSE” brand and was welcomed by international buyers because its quality met international standard.
TWFP established the factory to produce mung bean
vermicelli in Thailand on an area of 13.5 rai at
Sanphawut Road, Bangna Bangkok. The mung bean
vermicelli produced by TWFP was of superb quality and
rapidly gained popularity among consumers.
TWS had become Thailand’s largest exporter of tapioca
and its production of flour continued to increase
steadily for the next 20 years. The main location of the
cassava plantations had shifted to Thailand’s northeast,
leading TWS to build factories in Nakorn Ratchasima,
Udorn Thani, Kalasin, and Kamphaeng Phet, which were
all close to the major cassava cultivating area.
Over the years TWFP successfully grew its business and is
widely recognized today as the leader in the local vermicelli
market. Its products are well recognized under the “Double
Dragon”, “Phoenix”, and “Double Kilin” brands. TWFP
expanded its business by establishing the largest vermicelli
factory in Thailand in Banglane District, Nakorn Pathom
Province in 1985 and commencing the automation of its
vermicelli production line in the following year.
TWS was listed on the Stock Exchange of Thailand.
TWFP was successfully listed on the Stock Exchange of Thailand.
TWS co-invested with a state enterprise in Vietnam to
establish a joint venture company, Tay Ninh Tapioca
Joint Stock Company originally known as Tay Ninh
Tapioca Company Limited, to produce and distribute
tapioca starch and glucose syrup. TWS held a 70 percent
interest in the Vietnamese company.
TWFP started production and distribution of rice noodles on a trial basis
TWFP expanded its rice noodle and rice vermicelli
production capacity by constructing a new factory
located in the same area as the vermicelli factory.
The shareholders’ meeting of TWS and TWFP
approved the amalgamation of TWS and TWFP
and also approved “Thai Wah Public Company Limited”
as the name of the amalgamated entity.